If you’ve explored different niche options on Amazon KDP, you’ve probably come across the kids’ market. Certain types of low-content books are extremely attractive to children and are a perfect fit for this audience.
But what’s truly going on behind the scenes? Who’s making the purchasing decisions? What are the trends and consumer patterns that we can uncover?
All of these questions are essential if you’re considering tapping into this market, so we feel obliged to answer them.
How big is the kids’ market on Amazon KDP
Before we even begin to analyze the kids niche on Amazon KDP, it’s important to first establish its size.
There are plenty of niches to explore, but only the ones that attract interest from buyers will be profitable enough to invest your time in. When it comes to niche size, we always look at two indicators – search volume and competition.
Using Book Bolt, we uncovered that there are plenty of low- and no-content books targeted at children. We’ll look at the categories that perform best in the next section. However, to back up our initial findings, we also looked at keyword data to analyze search volumes.
The search volume reveals how many users have searched for a specific keyword on Amazon on a monthly basis. Here are some of our discoveries:
- activity books for kids – 18 417
- coloring book for kids – 18 290
- blanc comic book for kids – 6 317
- a notebook for kids – 6 053
- kids journal – 4 421
- book puzzles for kids – 4 260
Without beating around the bush, we can confidently say that the kids’ niche is a big enough market to explore if you’re looking to make a good profit. As the saying goes, numbers don’t lie, and these are some pretty impressive ones.
Now, let’s explore the niche in more detail.
Understanding consumer behavior in the kids’ niche on Amazon KDP
When it comes to creating and marketing your low-content or no-content books for children, it’s vital to understand consumer behavior. To do that, let’s divide it up into several important sections.
Who makes the purchase decision?
For starters, it’s highly likely that you’re actually selling to kids’ parents rather than to the children themselves. Just imagine a 4-year-old shopping on Amazon. Not that it’s impossible, but it’s very unlikely. Nine out of ten times, a parent will be browsing through Amazon either alone or with a child to find attractive, educational, fun, and engaging no- and low-content books.
This information is important for you as a seller. It will determine the way you communicate with your shoppers (in this case, parents).
What triggers a purchase?
Also, think about what encourages people to buy kids’ low- and no-content books. Let’s assume that it will be the parents who are doing all the shopping. Are they looking for a fun activity that will keep the children occupied? Are they hoping to work on their kids’ concentration levels with activity books? Perhaps they’ve discovered that their child loves coloring and are looking to develop this skill with kids’ coloring books?
The truth is that every niche and every book category will typically have different triggers that entice a purchase decision. Once you gain some experience in the market or research your competitors in detail, you can unveil some of the secrets that help other sellers land sales in the kids’ niche.
Some of the popular factors that determine the purchasing decision include:
- Suitability for specific age group
- Cover design
- Book length
- Book diversity
- Product description
Best-sold low- and no-content book types for children
We mentioned different categories. On Amazon KDP, you can sell a range of different low- and no-content book types. So which ones are sold most when it comes to the children’s niche?
We used Book Bolt’s Cloud tool to look at some of the bestsellers in the space. We applied just one filter: to request up to 500 results from top-performers in each category.
In the following table, we take note of the number of best-selling products in relation to the type of book sold.
- Coloring books – 500
- Journals – 500
- Activity books – 391
- Notebooks – 237
- Sketch books – 65
- Puzzle books – 61
- Music sheets – 53
- Calendars – 32
- Comic books – 17
- Planners – 13
- Log books – 11
- Guest books – 1
- Trackers – 0
We performed our search using the keyword “kids”. We ran a similar search using “children” and received identical results. To confirm our findings, we also compared search volumes for category-related keywords.
The conclusion is that the most popular book types in the kids’ niche are coloring books, journals, activity books and notebooks.
Most interestingly, there are diverse sub-niches that you can explore as a seller. For example, some of the activity book types that sell best include mazes, dot-to-dot books, number tracing, and others.
How to approach marketing low- and no-content books to children
We’ve now established that the kids’ niche is worth your attention. But how can you promote your low- and no-content kids’ books to generate more sales?
Remember who you’re selling to
Don’t forget that in the overwhelming majority of cases you’re actually selling to parents instead of kids. Our recommendation is to organize your listings accordingly.
Keep in mind that parents are interested in the best products for their children. Make sure to point out the advantages that your low- and no-content books offer. For instance, these could be increasing concentration, developing certain skills, educating, inspiring creativity in kids, and more.
Next, make sure you choose the right pricing strategy and price your listings adequately. How can you decide what the price should be? With the help of Book Bolt, of course.
You can use the available tools in the platform to research the niche and see what other sellers are doing. For example, the average price of coloring books in the children’s niche is $6.87. The lowest is $3.95, while the highest is $12.99.
If you’re planning to sell coloring books for kids and you’re just entering the market, it’s best to set your price somewhere around the $7 average. This will provide you with enough competitiveness to quickly attract shoppers. As you gain more experience, you can gradually increase the price.
Use social media to your advantage. Promoting your Amazon listings doesn’t have to happen solely on Amazon. In fact, it almost never does.
Use social media channels like Facebook, Instagram, Twitter, Pinterest, and others, to introduce your friends and followers to your no- and low-content books for kids. Add links to your Amazon listing pages where possible to increase your traffic and enjoy more exposure.
Affiliate marketing is another popular channel to take advantage of for promoting your Amazon products. You can partner with affiliate advertisers who can promote your listings to their readers and followers.
In return, you’ll need to pay a commission for every sale generated as a result of their efforts.
If you’re into writing, you can also use blogging to promote your children’s books on Amazon. This option is great for educating your potential buyers and creating a community of like-minded individuals.
Blogging is also a strategic way to create more loyal customers that you can rely on in the long term.
Extra tips for selling no- and low-content books to children on Amazon KDP
Apart from marketing your books correctly, there are additional things to consider if you want to maximize your sales.
Keywords are your best weapon on Amazon. They can make your listings visible to the right buyers.
However, not all keywords are made equal. Each keyword comes with specific metrics that you should examine closely. Two of the most important ones are search volume and competition.
For example, the keyword “kids activity books” receives a monthly search volume of 6,161 and has high competition. This means that a ton of other sellers are also competing to rank for it. On the other hand, a similar keyword – “activity books for kids” receives a monthly search volume of 18 417 and has no data in terms of competition (usually meaning there is no competition).
It would make more sense to optimize your listing with “activity books for kids” and tap into that high search volume. Without any competition, there will be no reason for your listing to remain in the shades.
Appealing cover designs
Do you honestly think that people don’t judge a book by its cover? We certainly don’t.
Before a shopper can get to know your product in more detail, the first thing they see is the cover design. And let’s admit it. Even if the buyer of your product is a parent, the user will be a child. In order to attract their kids’ attention, parents must offer something catchy, appealing, beautiful, funny, or cute. In a nutshell, something that triggers an emotional response.
The best way to do this is to create a brilliant cover design that instantly catches attention. You can use this by relying on niche-specific colors, design patterns, animal figures, shapes, and more.
Remember that every niche has its sub-niches and a plethora of themes. Research the most popular themes in the children’s niche and take advantage of them. Some of these include animals, flowers, games, movie characters, and others.
Last but not least, take advantage of seasonal trends. For example, with the approach of autumn, it’s natural that more educational-related books are in demand. This is because children start school in September.
Logically, low-content books like alphabet learning, letter and number tracing, etc. will perform better than usual. Conversely, during the summer period, coloring books and other, more relaxing and fun-oriented themes, are likely to be on the rise.
Taking advantage of these seasonal factors can help you enjoy persistent sales throughout the whole year.
In a nutshell
The kids’ niche on Amazon KDP is extremely attractive, and rewarding for sellers. It’s also diverse enough to provide ongoing sales during the whole year without any severe dips in profits.
Of course, this is only possible if you’re strategic about your listings. You can make informed decisions and always stay a step ahead of competitors by relying on the powerful tools and insights found within Book Bolt.