Introducing ADHD planners_ А feel-good, socially responsible niche for you to tap into
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Are you looking for a feel-good, socially responsible Amazon KDP niche to tap into?

Look no further than ADHD planners.

These low-content books help students with Attention Deficit Hyperactivity Disorder (ADHD) organize their school weeks, effectively enhancing their ability to focus.

Ready to find out more about what it takes to make it in this market?

Let’s dive in.

How big is the market for ADHD planners?

The size of a niche is one of the most important things to observe when making entry decisions.

It demonstrates the potential of the market, its competitiveness, and its scalability.

To gauge the scope of the ADHD planners, we used Book Bolt’s Products Search module. We typed in “ADHD” in the search box and chose planners as the category.

The tool instantly revealed that the top five sellers collectively boast over 1,000 sales, uncovering the huge potential in this domain. In addition, the average Best Sellers Rank (BSR) in this segment is 2,331,787.

But what keywords are buyers using to find these low-content books? What is their associated search volume?

How are sellers attracting traffic through their titles? And what is the average pricing in this niche?

These are the questions we explore in more detail below.

Keywords and search volume

Out of approximately 50 high-search-volume keywords, we extracted the most popular ones relevant to ADHD planners.

This enabled us to understand the phrases that are trending among shoppers.

Here are our findings:

  • “ADHD plan”: search volume – 65,047
  • “ADHD”: search volume – 16,426
  • “ADHD organizers”: search volume – 8,667
  • “ADHD management”: search volume – 5,320

Right off the bat, it becomes clear that most ADHD consumers are looking for products that will help them plan.

The search volume of “ADHD plan” is 65,047, making it much higher than the general “ADHD” keyword.

It also becomes clear that more than 8,000 buyers call these low-content books “organizers” instead of “planners”.

Keep in mind that both ADHD planners and ADHD organizers offer the same solution. The only difference is the wording and the category that the item will be positioned in.

The “ADHD management” keyword is the one with the lowest search volume. However, it’s also a noteworthy contender as planners help with managing this condition and bringing a sense of calm and stability.

Now, let’s explore the keyword saturation in this niche.

Keyword saturation

Keyword saturation refers to the keywords that sellers are using in their Amazon KDP titles to earn higher rankings, gain greater visibility, and sell more.

Here’s how current bestsellers have approached this:

  • Seed keyword: ADHD (491)
  • Type of no- or low-content book: planner (747), daily (241), day (113), weekly (77), notebook (41), tracker (37), journal (26), organizer (18)
  • Purpose of the product: school (106), gift (88), present (71), help (67), focus (43), college (33), goals (31), planning (31), productivity (30), track (29), academic (27), plan (23), manage (22), management (21), homework (21), priorities (18), task (18)
  • Defining characteristics of the interior: list (101), tasks (43)
  • Audience: adults (75), kids (59), students (59), women (37), student (35), child (24)

The data above shows that authors are actively trying to help students with ADHD (both children and adults) manage their tasks and priorities with greater ease and focus.

These products are mainly used in a school setting and are popular as gifts.

Another interesting discovery is that sellers employ various terms such as notebook, tracker, journal, and organizers to promote their products. This helps extend their reach to a broader audience, increasing sales.


To enter a market and gain a competitive edge over others, you’ll also need to consider the highest, lowest, and average prices in the niche.

For ADHD planners, these numbers are:

  • Lowest price: $4.30
  • Highest price: $25.00
  • Average price: $9.96

This information suggests that you can ask for anything between $4 and $25 for your listing.

It also reveals that the majority of ADHD planners are priced around the $9-$10 mark. This is important as it shows the exact point at which you are most likely to attract attention and generate sales.

What are some of the best-selling merchants doing right?

Having looked at the broader ADHD planners niche, we now turn to two of the leading sellers.

Our analysis will help us determine what strategies they are executing to enhance visibility and sales. In turn, this will help you emulate their best-selling practices.

Here’s a brief overview of the top chart-toppers:

Seller 1

  • Title: I’m Busy Being Awesome Planner: Organize Your ADHD Brain
  • Author: Paula Engebretson
  • Price: $19.98
  • BSR: 82,313
  • Sales: 242

Seller 2

  • Title: The Empowered Daily ADHD Planner: Tools to plan your day, improve focus and productivity, boost self-esteem, slow down racing thoughts, and create a calming routine. (Empowered ADHD)
  • Author: Estelle Rose
  • Price: $13.49
  • BSR: 31,974
  • Sales: 310

Interestingly, the BSRs of these two listings are significantly below the average of two million within the ADHD planners niche.

Now, let’s see how they’ve achieved such impressive figures.

Keyword usage

There’s a distinct difference in approach between Seller One and Seller Two in terms of title structure.

The first listing features a simple title that contains keywords such as “planner”, “organize”, and “ADHD’.

While the title is short and sweet, it can benefit from more keyword insertions to give the listing greater visibility and boost its rankings.

Seller Two, on the other hand, uses a much more detailed title.

While labeled as a “Daily ADHD Planner”, the listing incorporates additional keywords that give buyers a good idea of the item’s features. For example, aspects like focus improvement and self-esteem enhancement are mentioned.

This tactic boosts the relevancy of this product for specific searches, making it more popular.


As noted earlier, the average price for ADHD planners is $9.46. Surprisingly, neither of the sellers has set a price close to this figure.

Instead, the two listings are positioned near the maximum prices in the market.

One reason for this approach could be the experience levels of these bestsellers. If the authors are well-known and trusted, it makes sense to price higher than others as this won’t affect sales.

However, for new entrants, we usually recommend starting with a price that is around the average.

Below, we go into more detail on the best pricing techniques in the ADHD planners space specifically.

Cover design

The designs of these two top-performs vary substantially.

Seller One’s cover is a dark blue background with large white text.

This is an effective strategy to follow as it doesn’t distract from the main idea of the cover (in this case, being awesome with ADHD).

Seller Two has created a much busier cover with more colors and components. Despite this difference in design, this listing is also scoring fruitful sales.

As such, we can conclude that both strategies – simplicity and complexity – are reliable. This allows you the flexibility to choose the approach that aligns with your preferences when designing your cover.

What is the profitability of this niche?

So far, we’ve identified core practices that have empowered the two most successful listings to stand apart from the rest.

But what are these two authors earning for their efforts?

Seller 1

  • Price: $19.98
  • Royalties: $6.55
  • Sales: 242
  • Profitability: $1,585.10

Seller 2

  • Price: $13.49
  • Royalties: $3.13
  • Sales: 310
  • Profitability: $970.30

Even though Seller Two holds the top position with the highest number of sales, their less-than-ideal pricing strategy has resulted in profitability just shy of $1,000.

On the other hand, Seller One has surged ahead with sales surpassing $1,500. This is mainly achieved by pricing just below the highest price within this niche.

The takeaway is that pricing near the average in the ADHD planner space will not result in satisfactory royalties. Instead, it’s advisable to price closer to the highest end or $22.99.

Our recommendations

Based on our research findings, we now offer a few valuable tips and tricks for making your ADHD planners successful.


Our keyword discoveries prove that the seed keyword  “ADHD” doesn’t generate a high search volume.

The real magic occurs when coupling this main word with other alternatives like “planner” and “organizer”.

Your keyword strategy should extend beyond the straightforward high-search-volume, low-competition keywords

Strive to optimally use your title space to mention key benefits and include niche-related words.

Achieving greater diversity means you can enjoy more visibility and climb up in search results.


The ADHD planner market is one of the few where our classic pricing advice proves to be inefficient.

Rather than pricing around the average, we strongly advise you to price as close to the highest price as possible. That’s where the royalties truly start counting and adding up with each sale you make.

Cover design

You have two main options when it comes to your cover design: simplicity or complex, dynamic illustrations.

The two bestsellers we examined above have tested both of these options, proving their effectiveness.

It’s a matter of aligning your skills and abilities when designing your cover to ensure you are speaking to your target audience.

Having a busy background is not always ideal for customers with ADHD. At the same time, the number one listing has proven that such a cover can also be a success story.

Therefore, go with your imagination but always keep your target market in mind.

Final remarks

ADHD planners represent the ideal choice for tapping into a socially responsible and feel-good niche.

You’re not only helping others who are struggling, but you’re also taking your Amazon KDP side gig to the next level.

If you’re interested in gaining access to the same insights as us, Book Bolt is the answer.

With a monthly subscription of only $9.99, you’re well on your way to smashing the competition out of the ballpark.

Are you ready to make the next move? It’s time to take advantage of millions of insights at your fingertips.

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