If you want to be the best on Amazon KDP, you have to come up with a winning strategy. Every Seller can ultimately discover the sweet spot for high sales volumes based on the types of books they sell, their audience, and other factors.
However, there is one approach that is perhaps less popular than others, yet greatly rewarding – low-content book series.
What Are Amazon KDP Low-Content Book Series?
If you’re a fan of reading, chances are that you’ve come across a book series that you couldn’t keep your hands off. In novels, a book series is a sequence of separate books that are part of the same story. Even if they’re not in an exact continuation of the story, the individual books share common characteristics and are part of a group. Some of the world’s greatest fantasy novels are part of a book series.
Now, you’re probably wondering what fantasy and novels have to do with low-content books.
Well, in a similar manner, low-content books on Amazon KDP can be sold as a series. If you’ve done your competitor research on Book Bolt, you may have spotted such listings. They usually come in the form of books with different volumes or parts. While such formats may not be appropriate for low-content book types like notebooks and calendars, they could be unexpectedly successful for puzzle books, comic books, and even coloring books.
Why Book Series Are Something You Should Consider
Book series is a lucrative strategy for Sellers on Amazon KDP for three main reasons – lower BSR, higher profits, and more visibility. Let’s see what we mean with practical examples.
By creating a low-content book series on Amazon, you are multiplying your chances of scoring a lower BSR for all of the products in the series. Why? Because once a customer has reached the end of the race and has finished the book, they’re likely to be tempted to move to the next one. If you’ve done a good job at creating an attractive and affordable product, there’s no reason why they won’t repurchase from you.
This sounds great, but what does our theory look like in practice?
We decided to check by searching for some of the best-sellers from the puzzle book space on Book Bolt. We discovered that a lot of the top-performing products were part of a series. In addition, Sellers who have been consistent with their book series have truly enjoyed lower BSRs.
For example, Visupuzzle Books’ ‘Sudoku Puzzle Book for Adults: 3000 Medium to Hard Sudoku Puzzles with Solutions – Vol. 1’ listing is a best-seller, with a BSR of 27,432. Volume 2 from the same series has a BSR of 105,852. Although the second book’s performance isn’t as flashy as the first one, it’s still a massively successful product.
The Seller has other puzzle book series that have performed very well on Amazon. What this indicates is that buyers appreciate series in the low-content book category, and you can take advantage of this.
Considering the example from above, it’s safe to say that when producing a low-content book series, you can expect to enjoy higher returns. In terms of pricing, we didn’t spot any dramatic price differences between standard low-content book listings and listings that are part of a series. However, considering the lower BSR of listings that are part of a sequence, it’s natural that Sellers will generate higher profits. The pricing may be relatively similar to other products, but the ultimate sales volume for the Seller is higher.
For instance, a well-optimized puzzle book may sell 784 times a month. If it’s part of a series, there is a good chance that the customer will be interested to see what the second part of the book is. Even if not all 784 sales are from unique buyers, you will have the advantage of your existing customers browsing for the second volume of your series. At the end of the day, this translates into more traffic to your listings and potentially more sales.
Book series also result in more visibility. We performed a quick search on Amazon and discovered that there’s something special about books that are part of a book series. Almost all listings will have a ‘Frequently bought together’ section somewhere in the description. With book series, nine out of ten times this section will be filled with other products from the series.
In other words, you’ll be able to attract more visitors to your other listings and enjoy higher visibility.
How To Make A Low-Content Book Series
Now that you know that a low-content book series is a profitable strategy to explore, it’s time to see what it takes to actually make them.
The process is extremely easy and doesn’t take any extra effort other than creating an ordinary book from the low-content category. Let’s continue with the puzzle book example. Puzzle books are extremely diverse in nature. There are word searches, sudoku puzzles, crosswords, maze books and more. You can create a series in one puzzle category or several, depending on your strategy.
If you’re using a tool like Book Bolt, you’ll only have to go through a few clicks of a button. Choose a category and use PuzzleWiz to customize your book and receive instant results. Create as many puzzles as you want and use different levels of complication to separate them.
Say you’ve decided to create a sudoku puzzle book series. Create a volume 1 book with 100 extremely easy puzzles. Dedicate volume 2 to a medium level of complexity, and finally, a volume 3 book where all the big brain puzzles can be gathered.
When you’re finished with the interior, create a similar cover for all three volumes so they can be easily recognized as part of a series. Use the same title listing and only change the volume and the level of complexity.
There are a million ways to approach low-content book series. It all comes down to your strategy.
Creating Your Strategy
Speaking of strategy, there are a few important things to keep in mind.
Choosing the right category
Earlier, we mentioned that not all no and low-content book types are appropriate for creating a series. The ones that are suitable include puzzle books, coloring books, activity books, comic books, and guest books. Puzzle books and comic books are the ones we recommend focusing your efforts on. Why? Because buyers are more familiar with book series from these categories and even expect to see a second volume listed. Although there are coloring books, guest books, and activity book series that we found among the best performing listings, they are not as popular.
Of course, this doesn’t mean that you should omit them completely. Fewer listings of the type only mean low competition, which is seldom a bad thing. However, to turn this attempt into a success story, you may need to spend time educating customers, promoting your products heavily, and spending more time and money.
Use similar titles
When it comes to book series, the general idea is to make it easy for the customer to see the pattern. One of the surest ways to do this is to keep the title of separate books from the series similar to one another. Let’s look at an example of two listings sold by the same Seller as part of a series:
- Word Fill In Puzzle Book for Adults: Fill in Puzzle Book with 100 Puzzles for Adults. Seniors and all Puzzle Book Fans – Vol 1 (Word Fill In Puzzle Books for Adults with 100 Puzzles)
- Word Fill Ins Puzzle Book for Adults: Fill in Puzzle Book with 100 Puzzles for Adults. Seniors and all Puzzle Book Fans – Vol 2 (Word Fill In Puzzle Books for Adults with 100 Puzzles)
As you can see, they’re identical. The only point of differentiation is the ‘Vol 1’ and ‘Vol 2’ element. This is because the Seller wants to help customers understand that this is the same series and encourage them to view and buy the product. This is a recommended strategy when selling book series on Amazon.
Use the right keywords
Just like any other product on Amazon, if you are hoping for higher visibility, it’s all about the use of keywords. When selling no and low-content book series, it’s important to consider the following popular keywords used in the space:
These keywords not only indicate that the product is part of a sequence, but also help buyers interested in the series discover your listings.
Last but not least, choose your pricing wisely. If you are selling your book series separately and not as a compilation or package, the pricing strategy shouldn’t differ from that of a typical product listing.
Check to see how your competitors are pricing similar products to get an idea of the market. You can choose to sell your book series together as part of a package. In this case, it would make sense to slightly reduce the price to motivate customers to buy your product. Although they’ll be spending more, there will be extra value for their purchase.
In A Nutshell
If you’ve been in the no and low-content book space on Amazon KDP for some time and you’re looking to explore new options to increase your profits, a book series is one way to go.
Creating a no or low-content book series is not time-consuming, yet it offers some lucrative benefits and opportunities. Use Book Bolt’s features to create a strategy that will empower you to take your Amazon KDP Seller account to the next level.