If you are thinking of ways to optimize your listing on KDP (Kindle Direct Publishing), you’re already ahead of the curve. Far too often, people will set their products up and then leave them be. This will still help to get sales, but having your SEO evolve over time to better match what’s going on in the marketplace is by far the best solution. The majority of people believe that SEO is something they do to your website pages just once in order to boost their ranking in Google search results when people look for words and phrases that define that company. It’s hardly a one-and-done. Not if you wish to stay competitive.
Every business owner aspires to have their company appear in the top 10 results of a Google search for their industry. Getting on that first page of potential matches is vital, and that cannot be stressed enough: most sales, the vast majority of them, occur from being on that first page. It’s not just a status symbol, it translates into hard economics. The importance of traditional SEO for websites has decreased due to regular Google algorithm adjustments, but the fundamental principles of SEO still hold true for all search engines, including Amazon’s book search engine. This is a clear example of needing to change with the system as it does.
By adhering to conventional SEO recommended practices and keeping it all current, it is possible to increase the visibility of your book’s listing. Doing an update on this quarterly will once again put you in a slightly better place than most of your competition. It will also show you if the changes are working as you can then compare quarterly instead of at the end of the fiscal year. And the first step in SEO is choosing relevant keywords. Fundamentally, you want to utilize the search terms that people who are looking for books similar to yours use. Starting with basic terms, it takes more investigation on Amazon than Google. Make a list of the terms you believe people use to begin. Start typing those terms, as well as variations of those terms, into the Kindle eBook search box on Amazon.
The Amazon search engine will automatically finish your search string as you type, suggesting possible words for the description and keyword boxes. Even if you have to register in order to utilize Google’s wonderful free Keyword Tool, it can still take some time to properly set up. And you need to be flexible in this; as long as you are aware that users might not use the same search phrases on Google and Amazon, it is the ideal method for discovering new search terms.
The art of integrating keywords with sound copy is next. When describing your books, you want to employ these words as casually as you can. With a strong headline and the use of bullets, bold type, and italicized text, the goal is to keep the reader reading all the way through the description. You might also want to consider formatting your description with HTML tags. Search engines prioritize and give proper weight to components like headers, bold, and italic formatting. Along with this, you can always think about running an ad campaign on Amazon to increase visibility and drive sales. KDP offers a range of advertising options, including sponsored products and product display ads. Every little bit can help.
Choose only the appropriate categories and keywords for your book. Make sure your keywords are precise and pertinent. This will make it easier for readers to find your book while looking up particular subjects. KDP permits seven keywords, each separated by a comma. Enter the top words or phrases that you have chosen in this box. The most important thing to bear in mind is that you can affect your book’s ranking. That could require some trial and error and work, but it is possible. By updating and comparing each quarter, the trends will start to reveal themselves to you.
There are other methods you can use to give a new gloss to the listings of your existing work. Maybe you can refresh your cover photo; as the first thing a reader will notice, your book’s cover should be appealing and accurately representing its subject matter. Be sure to use high-quality photographs and format your cover in accordance with KDP’s specifications. Being technically on-point when it comes to their format rules is of highest importance, there is not a lot of wiggle-room with this (keep your creativity for where it will do you the most good and comply with tech as needed). You can also invite readers to review your book on Amazon by simply asking them to do so. Good comments can boost your book’s visibility and search engine ranking. This is the digital version of “word of mouth”, a long-standing component of traditional publishing.
Alternatively, consider establishing a marketing campaign on Amazon to raise brand awareness and boost sales. A variety of advertising alternatives are available through KDP, as we mentioned. Or you can try something that attracts potential readers directly: through their wallets. To increase interest and sales during the quarter, think about implementing a price reduction. What you might lose off the top of each sale can often make up for itself in an increase in quantity you otherwise would never have seen.
Overall, employing strong marketing tactics, efficient keyword analysis, and eye-catching aesthetic design will help you optimize your listing on KDP, either from the start or quarterly as needed. You can increase your book’s chances of success on Amazon by using these suggestions or just simply looking at what your competitors are doing. If it’s working for them, chances are it’ll be workable for you as well. You are looking at the same audience your rivals are, and the people in that audience very much want to buy new content. They are hungry for it, and always want more. Help guide them to your table and let them feast.